The Super Bowl Trends You Need Now
The Super Bowl has evolved from a sports spectacle to fashion’s most unexpected runway. Beyond the touchdowns and halftime show, the tunnel walks and sideline fits have insiders taking notes. Super Bowl 2025 delivered standout moments, from Kendrick Lamar’s Martine Rose varsity jacket to SZA’s monochromatic power move. Let’s break down the looks that scored big, on and off the field.
Kendrick’s Denim Revival
Kendrick Lamar has quite a penchant for delivering unexpected moments, and his fashion game—much like his iconic halftime performance during Sunday’s Super Bowl—was no exception. Making a bold statement, Kendrick donned a custom Martine Rose varsity jacket paired with Celine flare-leg jeans—a nostalgic moment that set the internet ablaze and proved that some styles are truly timeless. Flare-leg jeans are making a comeback in a big way (thanks to Kenny), but don’t worry—you won’t have to rummage through your attic for an old pair. Clutch the look here.
The Men’s Bag Takeover
In what’s become a runway for high-fashion accessories, athlete tunnel walks now showcase the latest in men’s fashion trends—and big bags are leading the charge. From oversized satchels and clutches to totes, these statement pieces, favored by the likes of Travis Kelce and Jalen Hurts, are becoming this year’s must-haves, leaving us all oohing and aahing. This signals a definite shift in men’s accessories, proving that it’s indeed better to go big or go home.
Monochrome Power
For many, wearing head-to-toe color can feel intimidating—but that didn’t stop SZA from sizzling in an all-red ensemble, creating yet another iconic Super Bowl halftime fashion moment. Monochromatic color is here to stay, with bold, rich shades like reds, browns, greens, and blues taking center stage. To bring it all together, we suggest adding texture with seasonal fabrics like leather, fur, and suede. The rest is up to you—paint the town in your color of choice. Ready to turn heads?
Game day may be over, but the style lives on. Shop the looks, embrace the trends, and make Super Bowl 2025’s standout fashion moments your own.
