While "Barbiecore pink" took the spotlight this summer, fall is all about its fiery sibling. Red is the bold color choice for the fall/winter season. This fall, the mantra is clear: the bolder the red, the better the fashion statement. Capture attention and leave a mark wherever you go.

WHAT (to buy): Red lipstick, nail polish, coat, sweater and knee high boots.

WHO ('s wearing it): Hailey Bieber (Rhode launch), Rhianna (Super Bowl), Doja Cat’s (Paris Fashion Week), Lisa Todd Wexley, Ariana Madix (reunion look)

WHERE (we are seeing it): Stella McCartney, Bottega Veneta, The Row, Victoria Beckham, Alexander McQueen & Prada